Yesterday I drove down the hill to Durbs to meet Vuyokazi, a representative from Kellogg’s, and Kelly Francis, local dietician, at Amatikwe Junior Primary School in Inanda, where Kelly conducted a nutrition talk with the local parents, and I hosted a fun foodie workshop with the learners…
All of this was part of the Kellogg’s Breakfast for Better Days (BFBD) initiative, aligned with World Food Day (TODAY! 16 October!) and I had so much fun shopping for and preparing for the workshop, but more importantly, fun with the learners who took part.
Through the BFBD initiative, Kellogg’s is committed to providing 5 million breakfasts to learners across the country annually.
According to the South African National Health and Nutrition Examination Survey1 (2013), nearly one in five South African children are not eating breakfast before going to school. The initiative aims to help address this statistic and is also part of a global initiative by the Kellogg Company and its foundation, the Kellogg’s Corporate Citizenship fund that has pledged to provide one billion servings of breakfast and snacks to children and families who need it most, around the world by 2016.
As mentioned in my previous blog post, another facet of the campaign is to encourage South Africans in general to support members of the local community who could use a helping hand – drop off some breakfast treats at a local old age home, treat a car guard to some health snack or drop some yummy treats off at your nearest shelter – there is SO MUCH we can do as individuals to make a difference!